Public relations are the strategic navigation unit that helps to drive the company towards success and taking care of it so the company’s management, its employees, customers and society understand each other and face the same direction. This is not always an easy process, but the Proof’s experienced team and instruments at our disposal will be a great support for your company’s way toward success.
Although sometimes the image of public relations tends to be undefined, but under an apparent lightness lies strict objectives, thoughtful strategies, carefully designed plans and clearly defined tasks. Everybody in our team is an indispensable professional in this field and, by working together, we can be sure that we will achieve the best result for the client company’s development. Our strength lies in the team’s professionalism, openness and a real team spirit. And exactly the same we seek to build cooperation with our clients, because an open and trustful conversation is the first step towards success. Proof team is lucky – with the job in our hearts we are not afraid of challenges – they inspire us to do more and motivates to look for new solutions to meet your business objectives.
PUBLIC
RELATIONS
Public relations is a strategic conversation between the company and society. It is great if someone helps to find the right way to launch and manage the conversation with each one of the social groups. Effective media relations, cleverly designed campaigns thoughtful measures and unconventional solutions in order to reach public relations goals go hand in hand with support for the realization of your business ideas. We have developed strategies, implemented plans, advised executives and investors, as well as ministers and prime ministers. We provide not only a full range of PR services, but also excellent service.
MARKETING & SALES PROMOTION CAMPAIGNS
Proofs team of professional team makes use of all the tools available to help you achieve your business goals. For the best results, public relations must work in tandem with marketing activities, so Proof manages and offers the most effective solutions for planning and implementing a successful advertising and marketing campaigns, creating not only the company’s image, but also improving sales.
EXPORT
& INNOVATION – SUPPORT FOR START-UPS
We are surrounded by a lot of new and promising companies with great ideas and ambitions, but there is just one question – whether they will be able succeed in today’s tough competition? We can make our contributions to your start-up in companies’ development and creation of awareness, as we carry an excellent knowledge of the specifics of new businesses and opportunities and we have a priceless experience in supporting such enterprises in conquering foreign markets. Our client list contains start-ups which has received the “Sprīdīša Award” for the development of exports, and we sure know how to help others.
Our client list is growing. Scale in their markets shows just how much impact we bring to their distinctive niches.
AirDog Kickstarter Launch Campaign
-Baltic PR Awards 2014, category: International Campaign winner-
Summary
AirDog, a world’s first auto-follow action sports drone was launched on Kickstarter in June, 2014. The main PR goals was to inform target audience about AirDog on Kickstarter campaign and reach wide media coverage. The biggest challenge was to make this campaign in US from Latvia.
The launch of the campaign was started two weeks before the launch with the special teaser video to create a buzz. Next step was contacting key media in US and introducing them the product and its launch on Kickstarter. We started media relations by contacting the top journalists of actions sports and technology media.
We reached over 500 media outlets featuring stories about AirDog launch on Kickstarter. We managed to reach 80% of the key media. That all together contributed to the achievement of the main business goal of the company – the set goal of $200’000 was reached in the first three days of the campaign but at the end of the campaign we raised up to $1,368,177.
Idea/Challange
AirDog, a world’s first auto-follow action sports drone was launched on Kickstarter in June 16, 2014. The main PR goals was to inform target audience about AirDog on Kickstarter campaign and reach a wide media coverage. The biggest challenges were to make this campaign in US from Latvia and represent Latvia as a country which can attract investors in high technology and innovative product segment.
Strategy:
- pre-kickstarter teaser video, that include only the release date, no product details
- pre-launch campaign with wide media coverage in Latvia to gather support for social media
- strategic work with the international key media before the product release
- main focus on internet and social media so we could deliver our messages to the target audience fast and effective
- attractive videos and media relations throughout the campaign
Results:
- More than 500 media publications
- First goal reached on the 3rd day
- More than $1.3 million raised
- More than 15’000 Facebook likes
- More than 150’000 webpage visitors
Andis Blinds
TOPIC HEADLINE
-Category name here-
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Inese Ozolina